Radio, the Audio Leader

On the occasion of World Radio Day 2025, The World Radio Alliance uncovers 4 reasons why radio is the true audio leader, connecting communities worldwide. Even as audiences embrace new platforms, radio stands out with unmatched reach, time spent, trust, and engagement, offering brands a unique opportunity to deliver impactful messages and achieve results in a fragmented media landscape.

 

01. Radio dominates the audio consumption

Radio has the highest share of listening time and is the biggest part of the ad-supported audio landscape

02. Radio has an unmatched reach

Radio offers brands a powerful platform to connect with large audiences, making it an essential tool for maximising visibility and impact

03. Radio is the most trusted and reliable medium

Radio stands out as a trusted medium that fosters companionship and connection with listeners

04. Radio is the most mobile mass medium

Radio is the ultimate mobile medium: accessible everywhere, hands-free, eyes-free, on any device, seamlessly accompanying listeners throughout the day