

01. Radio dominates the audio consumption
Radio has the highest share of listening time and is the biggest part of the ad-supported audio landscape

02. Radio has an unmatched reach
Radio offers brands a powerful platform to connect with large audiences, making it an essential tool for maximising visibility and impact

03. Radio is the most trusted and reliable medium
Radio stands out as a trusted medium that fosters companionship and connection with listeners

04. Radio is the most mobile mass medium
Radio is the ultimate mobile medium: accessible everywhere, hands-free, eyes-free, on any device, seamlessly accompanying listeners throughout the day