Welcome to the WORLD RADIO DAY initiative

Through the World Radio Day initiative, radio and audio broadcasters, their sales houses and trade bodies invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world. We celebrate the only mass medium that speaks to each listener in a different way.

Happy World Radio Day 2025

Radio stands out within the audio landscape with unmatched reach, time spent, trust, and engagement.

About the initiative

The objective of the WRA’s World Radio Day project is to draw public’s attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices. Our initiative has been supported by a number of national and international media associations as well as individual radio broadcasters. Explore our project and discover the power of radio!

With this dedicated section on our website, WRA highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow.

World Radio Day 2025

On the occasion of World Radio Day 2025, The World Radio Alliance uncovers 4 reasons why radio is the true audio leader, connecting communities worldwide. Even as audiences embrace new platforms, radio stands out with unmatched reach, time spent, trust, and engagement, offering brands a unique opportunity to deliver impactful messages and achieve results in a fragmented media landscape.

World Radio Day by UNESCO

On the occasion of World Radio Day, UNESCO calls on radio stations to celebrate this event with the topic of Radio and the Climate change