The objective of the WRA’s World Radio Day project is to draw public’s attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices. Our initiative has been supported by a number of national and international media associations as well as individual radio broadcasters. Explore our project and discover the power of radio!
With this dedicated section on our website, WRA highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow.