Welcome to the WORLD RADIO DAY initiative

Through the World Radio Day initiative, radio and audio broadcasters, their sales houses and trade bodies invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world. We celebrate the only mass medium that speaks to each listener in a different way.

Happy World Radio Day 2026

Radio, the sound of connection, emotion, attention

About the initiative

The objective of the WRA’s World Radio Day project is to draw public’s attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices. Our initiative has been supported by a number of national and international media associations as well as individual radio broadcasters. Explore our project and discover the power of radio!

With this dedicated section on our website, WRA highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow.

World Radio Day 2026

On the occasion of World Radio Day 2026, the World Radio Alliance uncover how radio delivers connection, emotion, and attention at scale. Even as media choices multiply, radio stands apart with exceptional reach, unmatched trust, and emotional impact, offering brands a powerful platform to create lasting connections and achieve results.

World Radio Day by UNESCO

On the occasion of World Radio Day, UNESCO calls on radio stations to celebrate this event with the topic of Radio and AI.Today Artificial Intelligence (AI) opens a new chapter: not just for innovation but for deepening their bond with listeners.

When used ethically and responsibly to support professional judgement, creativity and public service values, AI can become an ally in strengthening audience trust. 

Technology alone does not build trust. Radio broadcasters do. 

AI is a tool, not a voice.

Explore the free resources, including Free AI Training Sessions (registration required). For radio programming, there is also 13 Ideas for Celebrating 13 February.