At the initiative of egta, 19 trade associations in Europe, the USA, Canada, South Africa, Australia and New Zealand are joining forces to form the World Radio Alliance.
This worldwide group of trade bodies representing radio companies and sales houses will widely promote and demonstrate the power and value of radio/audio in the media landscape by sharing best practices and speaking with a unified voice.
Celebrate the many strengths of radio, its unique marketing power and the media mix opportunities created by audio innovations in ad tech and data in an advertising landscape.
The objective of World Radio Day is to draw public’s attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices.
Discover radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow. Discover the power of this timeless medium!