13 key arguments how radio boosts business
Reach & listening
Reach and time spent listening are as strong as ever. Radio allows brands to reach millions of people on a daily basis.
Radio targets the right people at the right time with the right content.
Multiplatform & mobile
Audio is everywhere and radio is the most mobile medium. With additional touchpoints and formats brought by digital audio radio becomes even more ubiquitous.
Radio is a hands-free, eyes-free medium present in unique moments throughout the day.
Radio brings communities together to inform and entertain. Radios develop a strong relationship with listeners, enabling advertisers to engage them in an intimate & personal setting.
Radio has a unique campaign multiplier effect in the media mix.
Activation & ROI
Radio drives immediate activation and generates strong ROI – a perfect match for call-to-action campaigns getting tactical messages to air quickly and building frequency.
Radio helps brands to grow – the high reach of radio combined with its mood-enhancing effect on listeners brings brand-building messages across.
Radio drives traffic, search and e-commerce.
Brands that advertise on radio in times of crisis – win.
Creativity, flexibility & agility
Audio offers creative & effective solutions at an affordable production cost. It’s flexibility and agility enables to quickly adapt and air a spot.
Trust & safety
Radio is a trusted source of information – even more in times of crisis. Radio offers premium content, ad fraud and bots-free environment.
Audio innovations in ad tech and data create new and exciting opportunities for marketers.
Hungry for more information?
The Sound of Success: egta’s compilation of 13 arguments proving how radio supports brands
Roles for radio by Radiocentre
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Radio effectiveness by Radiocentre
Demonstrating the impact of radio