This page highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow. Discover the power of this timeless medium through various resources from different markets around the globe!

“Radio Rediscovered” by Radio Connects

Whether serving a large metropolitan area or a small community, Radio is the most reliable means of connection, travelling along as a companion, providing music to entertain, ideas and news to inform and important updates to keep peoples safe.  It’s the only medium that reaches the broadest possible audiences, while still feeling personal and familiar. Radio is You and Radio is Me. Discover two spots created by Radio Connects reflecting the strengths of radio!

13 key arguments how radio boosts business

Reach & listening

Reach and time spent listening are as strong as ever. Radio allows brands to reach millions of people on a daily basis.


Radio targets the right people at the right time with the right content.

Multiplatform & mobile

Audio is everywhere and radio is the most mobile medium. With additional touchpoints and formats brought by digital audio radio becomes even more ubiquitous.


Radio is a hands-free, eyes-free medium present in unique moments throughout the day.


Radio brings communities together to inform and entertain. Radios develop a strong relationship with listeners, enabling advertisers to engage them in an intimate & personal setting.


Radio has a unique campaign multiplier effect in the media mix.

Activation & ROI

Radio drives immediate activation and generates strong ROI – a perfect match for call-to-action campaigns getting tactical messages to air quickly and building frequency.

Brand builder

Radio helps brands to grow – the high reach of radio combined with its mood-enhancing effect on listeners brings brand-building messages across.

Digital booster

Radio drives traffic, search and e-commerce.

Recovery driver

Brands that advertise on radio in times of crisis – win.

Creativity, flexibility & agility

Audio offers creative & effective solutions at an affordable production cost. It’s flexibility and agility enables to quickly adapt and air a spot.

Trust & safety

Radio is a trusted source of information – even more in times of crisis. Radio offers premium content, ad fraud and bots-free environment.


Audio innovations in ad tech and data create new and exciting opportunities for marketers.

Hungry for more information?

The Sound of Success: egta’s compilation of 13 arguments proving how radio supports brands

Roles for radio by Radiocentre

Flexing radio to work hard for your campaign

Radio effectiveness by Radiocentre

Demonstrating the impact of radio