World Radio Alliance joins over 65 audio businesses in backing egta’s Industry Charter
The World Radio Alliance (WRA) proudly joins the Global TV Group and multiplatform TV and audio businesses worldwide in endorsing egta’s Industry Charter. This newly-launched charter embodies the shared ambition and collective commitments of more than 180 media companies, including a over 65 audio and radio businesses.
This landmark document sets out a visionary roadmap for the continued success and evolution of radio and audio in today’s dynamic media landscape. It focuses on five key priorities:
- Creating Quality Experiences – Ensuring exceptional content and listener engagement
- Improving Measurement – Enhancing the accuracy and reliability of audience measurement
- Optimising Buying Processes – Streamlining and innovating how audio and radio is booked
- Proving Impact & Effectiveness – Demonstrating the value and effectiveness of audio advertising
- Promoting & Participating in Environmental & Social Governance (ESG) – Committing to sustainability and social responsibility initiatives.
By supporting this charter, the WRA aligns with egta and its members, inviting all industry partners who share these values and ambitions to join this transformative journey. Through unified efforts around these priorities, we aim to foster collaboration that drives long-term growth and sustainability for the radio and audio industry.
