At the initiative of egta, 14 trade associations in Europe, the USA, Canada and Australia, are joining forces to form the World Radio Alliance.

This worldwide group of trade bodies representing radio broadcasters and sales houses will widely promote and demonstrate the power and value of radio/audio in the media landscape by sharing best practices and speaking with a unified voice.

This cooperation across continents will underline the many strengths of radio, its unique marketing power and the media mix opportunities created by audio innovations in ad tech and data. In short – how listeners and marketers alike can join the thrilling evolution of this mobile, multi-platform medium.